A lot of clinics in Accra have a website because someone told them they needed one, usually a template with stock photos of doctors who don't work there, a services list, and a contact form that emails a generic inbox nobody checks promptly.
The problem isn't having a template, it's that patients researching a clinic online are trying to answer specific questions a template can't: which specific services and specialists are available, real appointment availability, and whether the clinic accepts their insurance or NHIS. A generic site answers none of those.
A properly built clinic site connects to the clinic's actual scheduling system, so "book an appointment" is a real, live action instead of a form that goes into a queue someone checks once a day. It also means the content, doctor bios, service descriptions, hours, reflects what's actually true, not what was true when the template was set up two years ago.
This doesn't need to be expensive or complex to be worth doing properly, a lean custom build with real booking integration usually costs less over time than the ongoing awkwardness of patients calling to ask questions the website should already answer.