Most restaurant websites in Accra are effectively digital business cards — a menu (often a PDF, sometimes an image that can't be searched or copied), a phone number, and a contact form. None of that lets a customer actually order.
A website built to take real orders needs a live menu that reflects actual availability (no ordering a dish that's out of stock), a checkout that supports mobile money and card payment, and order routing straight to the kitchen or a delivery dispatch — not an email that someone has to notice and re-key.
The detail that separates a working online ordering system from a frustrating one is delivery zone and time logic — accurately calculating delivery fees and estimated times based on real distance and current kitchen load, not a flat fee and a guessed ETA that's wrong half the time.
For restaurants already using third-party delivery apps, a custom ordering system on the restaurant's own site doesn't need to replace those — it exists alongside them, capturing the direct orders that would otherwise go through a delivery app and its commission cut.